Mobile Advertising Guru
Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. Mobile media is evolving rapidly. Advertisers and media industry is increasingly taking note of this bigger and fast-growing mobile market. Advertisers run a variety of advertising campaigns. Beside the branding opportunity of banner ad messaging, marketers also employ a variety of response mechanisms, built into the ad displaying mechanism.
The effectiveness of a mobile ad campaign is measured in a variety of ways. The main measurements are impressions (views) and click-through rates. Additional measurements include conversion rates, such as, click-to-call rates and other degrees of interactive measurements.
Ways of Advertising through Mobile Phones
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