Mobile Advertising Guru

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. Mobile media is evolving rapidly. Advertisers and media industry is increasingly taking note of this bigger and fast-growing mobile market. Advertisers run a variety of advertising campaigns. Beside the branding opportunity of banner ad messaging, marketers also employ a variety of response mechanisms, built into the ad displaying mechanism.

The effectiveness of a mobile ad campaign is measured in a variety of ways. The main measurements are impressions (views) and click-through rates. Additional measurements include conversion rates, such as, click-to-call rates and other degrees of interactive measurements.

Ways of Advertising through Mobile Phones

  • SMS / Bluetooth / USSD
  • Sponsorship of Zones
  • Voice portal / calls
  • Advertising Ring Back
  • Tones ( ARBT ) / Ringtones
  • Brand Zone / Contest Hosting
  • MMS / Pop-ups
  • Scanners / Screensaver / logos
  • Downloads
  • Gaming
  • Subscription based Alerts
  • Play recorded messages
  • Wap
  • Interactive 3d tools
  • Splash screen ads
  • Delivery report
  • Mobile tv etc.

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